Friday, 13 March 2015

Daddy takes the #WashBucketChallenge

This post is part of the #WashBucketChallenge activity at in association with Ariel India.

Last Sunday, we celebrated Women's Day to generate awareness of the issues that women face, and also to improve gender equity. Ironically, many advertisements today still propagate a stereotypical view of women and men. Take, for example, ads for washing powders. How many ads show a man cleaning clothes? It is always a woman who worries about getting the dirt off her husband or kids' clothes.

However, all is not lost. I just came across the #WashBucketChallenge which beckons all males to show their manliness by cleaning clothes for a change. This piqued my interest and I decided to nominate my dad for the challenge. Now, my father is a great sport and firm believer in equality of the genders. He promptly agreed to do the day's washing by using the Ariel Matic washing machine-friendly detergent that I handed him.

He operated the washing machine with ease and also hung out the clothes to dry. The new washing powder was quite gentle on the clothes. I had forgotten that I had put a delicate top on the dirty-linen pile. My mum always warns us against using the washing machine for delicates. Those are best washed by hand. But Ariel Matic saved my day! Also, my dad was very careful with the top once I told him about my mistake. He took that garment out of the machine after the first wash. I'm proud of my dad! :-) He actually walks the talk. He helps mum whenever he's around. My parents spend their weekends cooking together. And it's my dad who irons the clothes and does the grocery shopping for the week.

I'm very lucky to have parents who shoulder their responsibilities equally. I know, I too will treat my better half as an equal. Our kids won't witness any gender-stereotyping at home!

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